Most businesses in the 21st Century rely upon email for their business communications. Yet most businesses are still using the free email software that came pre-installed on their PC's when they bought them. How many of these businesses would still be solvent if they were still using the free telephone their telecoms company provided when their business lines were installed?
Your email software could be doing so much more for your business, but because your machine came with something pre configured that got you by for your email needs you've assumed that's all email is.
Quite the contrary. There is a considerable amount of other email software on the market that could do things for you that could really help to streamline your business.
Having multiple folders for storing your email in is a must. Most email software can perform this, but not many can allow you to provide a different type of response depending on the folder, and automatically filter incoming email to the correct place. Look at the following folder tree example.
Help Desk Software
Now consider a different type of business. Fictional business AllGreatSoftware.com sells every piece of computer software under the sun. They also provide frontline support for all their customers. They employ 15 people just to respond to email, all arriving at one single address, email@example.com.
Prior to discovering some great help desk software they had to employ 1 person just to redirect all the incoming mail to the next available operator. His job was to look down the line of cubicles and forward the incoming messages to support1@, support2@, etc.
Then they found this page. They found out that there is email software out there that can fully automate their process. Imagine having email software installed on all your 16 machines. 1 machine is responsible for retrieving and filtering the email. Again several folders are setup so that support email for Adobe software can be sent to the adobe folder, email for Symantec software can be sent to a symantec folder etc. Now all 16 machines running the same email software can see the email arriving on their own terminals. As soon as the next support agent is available he clicks on the oldest unseen message. The message instantly changes from bold to normal text to indicate that it is being read. But not only does this happen on this support agents terminal, it happens on all 15 other terminals too. All 15 support agents now know this email is being dealt with and they can concentrate on the next important message.
Having their email software automatically distribute email in this way allowed AllGreatSoftware.com to utilize 1 extra person they were paying just as a distributor. It allowed them to filter mail to relevant folders, as some support agents don't know Adobe software they don't need to monitor that folder. With their previous email software the distributor wasn't sure which support agent was an expert on which particular software so often messages would bounce around for hours before they got to the right person. Now the right person is monitoring the right folders, all the time.
How much would your business pay for automation software like this? AllGreatSoftware.com paid less than $200 for their email software which save them many thousands of dollars a year.
So where can you get email software that does all this? We recommend the MailCOPA email software & Help Desk Software, developed by InterVations, a multi-national software development business with over 25 years of communications experience.